Agency marketing campaigns
​Explore innovative marketing campaigns designed to elevate brands and drive results. This page highlights creative strategies, engaging content, and impactful executions tailored for diverse industries, showcasing my expertise in agency-driven marketing solutions.
Click on the title to see examples of my works
(Client details are confidential, and client names, logos, or direct representations have been anonymized for privacy)
​I collaborated with an AI and VFX content creator to amplify their online presence, focusing on building brand partnerships through consistent content creation and engagement. I led content strategy, ghostwrote LinkedIn posts to strengthen thought leadership, and drove community engagement to enhance relationships with followers. This campaign resulted in multiple brand deals and increased visibility in the tech and creative industries.
Key Responsibilities:
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Strategic Content Planning: Crafted a consistent, engaging content calendar tailored to the creator’s target audience.
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LinkedIn Ghostwriting: Created engaging LinkedIn posts that positioned the creator as an industry leader.
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Community Engagement: Engaged with followers to foster a sense of belonging and trust with the creator’s brand.
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Brand Deal Success: Enabled acquisition of new partnerships and collaborations through strategic engagement and outreach.
​For a prominent business entrepreneur based in Dubai, I developed and executed a comprehensive marketing campaign that included content creation, planning, and strategizing.
My process involved understanding the entrepreneur’s goals, defining key messages, conducting thorough competitor research, and shooting tailored content that resonated with the target audience.
Key Responsibilities:
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Content Creation: Conceptualized engaging visuals and posts that effectively conveyed the brand’s story.
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Competitor Research: Analyzed market trends and competitor content to ensure the entrepreneur’s unique positioning.
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Shooting & Execution: Produced high-quality content that aligned with the branding and messaging strategies.
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Community management: Handled community management for all social media accounts
I was involved in creating a dynamic marketing strategy for a refreshing non-alcoholic beverage in the UAE. The strategy included everything from rebranding to a social media marketing plan that resonated with the local audience, positioning the product as both refreshing and appealing in a culturally relevant way. Through extensive brand research and innovative ideas, we revitalized the brand’s digital presence and sparked consumer interest.
Key Elements:
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Branding: Redefined the brand’s identity to align with the UAE’s values while highlighting unique selling points.
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Social Media Plan: Designed a social media strategy that addressed the region's specific tastes and values.
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Content Creation: Produced visual and written content that showcased the brand as both cool and culturally in tune with its consumers.
For a fitness influencer in the UAE, I focused on content planning and competitor research to enhance their online presence. This involved tailoring content strategies that resonated with fitness enthusiasts while keeping the influencer's unique brand voice intact. Additionally, I conducted competitor analysis to identify trends and growth opportunities, ensuring the influencer’s content stood out in a competitive market.
Key Elements:
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Content Planning: Developed an editorial calendar with engaging fitness content designed to motivate and inspire the target audience.
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Competitor Research: Analyzed competitors’ social media strategies to pinpoint strengths and gaps, informing a more effective approach.
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Audience Targeting: Crafted content aligned with specific fitness goals, trends, and challenges relevant to followers.
For the university's official social media page, I played a key role in creating content around university events and student activities. From academic events to campus-wide activities, I made sure the content was vibrant, informative, and engaging. The strategy focused on community engagement and highlighting the student life experience, which attracted greater interaction from prospective students and alumni.
Key Elements:
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Event-Based Content: Developed posts highlighting key events, celebrations, and university milestones.
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Community Engagement: Created content that encouraged interaction from students, alumni, and faculty, promoting a sense of university pride.
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Visual and Copywriting: Produced a combination of visuals (photographs, videos, etc.) and compelling captions that resonated with the university community.
For a ride-sharing app, I spearheaded the social media strategy and developed a comprehensive marketing plan to increase brand awareness and customer acquisition. I created targeted strategies for social media platforms and designed campaigns that aligned with customer pain points and desires, while emphasizing the app's key selling points. The overall market plan aimed to position the app as the leading solution for urban commuters.
Key Elements :
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Social Media Strategy: Designed tailored social media campaigns that focused on convenience, affordability, and accessibility.
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Market Plan Creation: Developed a holistic marketing approach based on user personas and local market trends.
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Creative Campaigns: Created engaging visuals and copy for platform-specific campaigns to raise awareness and attract more users.